Functions of Deer Industry New Zealand

Deer Industry New Zealand undertakes the following main functions:

Promotion
Quality Assurance
Research
Market Access and Industry Representation

Deer Industry New Zealand is responsible to all industry stakeholders and undertakes a range of programmes on behalf of the entire industry. It does not buy or sell deer products, and refers any trade enquiries directly to relevant processors or exporters.

Promotion

Promotion of New Zealand venison and velvet in New Zealand and export markets, through Cervena and Standards Certified New Zealand Deer Velvet.

Quality Assurance

Co-ordinates and administers industry quality assurance programmes

• On Farm
• Processors
• Stock and Station Agents
• Transport operators
• Velvet product Industry Standards

Research

Carries out research on behalf of the deer industry

• Research to support international trade negotiations to open and/or maintain market access for deer products
• Production research to improve farming systems and on-farm management practices
• Product composition and efficacy research supporting the use of deer velvet as a health product
• Quality and food safety standards research programmes for venison and velvet

Market Access and Industry Representation

Deer Industry New Zealand acts on behalf of the deer industry to assist the Ministry of Foreign Affairs and Trade and the Ministry of Agriculture and Forestry with market access negotiations